On average, it takes a person 6-8 seconds to make a decision
This data is based on the studies of publications made by the leading experts in the field, insights of statistical agencies, and our own practical observations
People
Packaging is the most effective selling instrument used in marketing and communication that causes no irritation.
70% of customers make a decision to make a purchase right there, at the shopping window which takes them 6-8 seconds.
Within this short period of time one assesses the relevance of the product along with its use in accordance with one’s own needs at the current moment.
Whether the product will evoke all the expected emotions or not depends on the design - brand strategy.
Experience
The more picky and demanding the customer becomes, the more difficult it is to draw their attention.
At the same time, the shelf cost and operating expenses are increasing. Retailers and distributors have become more careful and attentive when it comes to shaping the product range.
As a result, product design nowadays is no longer about beauty - its effectiveness and relevance also play a big role.
Based on this, we have formulated a set of rules in accordance with which our agency works:
Discussion
Research
Decision making
Implementation
Result
It is one’s needs and demands that define the whole process of product development and launch.
Our team develops and works through the strategy of interaction between the customer and the product.
Thus we ensure that the packaging of your brand will meet all the modern tendencies and market expectations and thus attract attention while on the shelf.
10
years active experience
5
national retail chains
50+
loyal customers
300+
successful projects
1 mln+
monthly circulation of printed products
Layers Theory
All the way through, we’ve been doing our best to find the formula of a successful product. Price, look, form-factor, advertisement, quality, composition, position on the shelf, unique selling points - all these factors matter a great deal, but how can one make a design that would reflect all of them and, furthermore, make it work?
So far, we have outlined 3 main criteria of assessment of a product’s design. This is the logical way of working with the design strategy of the product in particular and brand in general.
Emotional
layer of the packaging responsible for drawing the customer’s attention and calling for approval
Bright thick colors and high-quality packaging make the design not only noticeable on the shelf, but also makes the tactile contact more pleasant. The design of the product corresponds to the niche it occupies and customer’s expectations.
It stands out from other goods on the shelf yet looks harmonious next to its competitors, mainly European and American brands. It causes a certain emotion and thus makes the positioning of the brand clear - the product is as good as its Western competitors, yet at a reasonable price.
Contextual
layer giving the answer to the question “What’s inside?”. Sends a clear message about the contents
What unites the whole product range of START POWERCAPS is one easily recognisable symbol - a capsule. Thanks to its correct positioning and integration into the plan on the whole, it causes no irritation and makes the product as relevant for the customer as possible.
Within the range, there is visual differentiation which allows the customer to tell the difference between the products and get the main purpose of the product easily.
Conversion
layer giving the answer to the question “What do I need this for?”. Explains the advantages
There are quite a lot of rational advantages of the product on the packaging. Some of them are an organic part of the concept, others are expressed by certain hallmarks. It is the packaging that informs the client about how easy it is to use and store the product. POWERCAPS makes it clear that the product is highly efficient. ALL in ONE emphasizes the product’s independence and therefore lack of need to use any additional products.
Also, the information about active enzymes works well in the general plot, supporting the claim the word POWER makes. On the flip side, there is plenty of useful information that corresponds to the style and general concept of the packaging thus making the first meeting more interesting and engaging.
