Packaging design for sugar-free cookies
We have developed a design for a line of 4 items of sugar-free biscuits as private label of the NOVUS retail chain. The main task was to convey positive and carefree emotions on the packaging, forming a positive perception by the target market. The packaging should give the organic origin of the ingredients, the nutritional properties, and the benefits of the ingredients list, building consumer confidence.
Client: NOVUS UKRAINE
Year: 2022
Client: NOVUS UKRAINE
Year: 2022
Packaging design for belgian chocolate
Packaging design of natural jams line
Our team has developed an assortment line design of 10 items as private label of the NOVUS retail chain. The main task was to distinguish the style of this product from competitors clearly. Differentiation should be intuitive and legible, and the buyer should be easy to navigate among the range and quickly find the proper position. Individual visual communication should be understandable to the target market but not primitive.
Client: NOVUS UKRAINE
Year: 2019
Client: NOVUS UKRAINE
Year: 2019