Bright emotional packaging for IZI ice cream
We have performed a comprehensive brand development for IZI ice cream. Our agency developed a logo, emotional background and positioning for the product, and design strategy for the product line.
The main task was to create a brand that anticipates today's youth's stylistic trends and motivation. The line's design should be as unified as possible, forming stable associations with the brand. The differentiation system designed to add new items to the range is not a big deal, making the line development as simple as possible without compromising the overall brand concept.
Client: LLC TH MUSKETEER AND C
Year: 2021
The main task was to create a brand that anticipates today's youth's stylistic trends and motivation. The line's design should be as unified as possible, forming stable associations with the brand. The differentiation system designed to add new items to the range is not a big deal, making the line development as simple as possible without compromising the overall brand concept.
Client: LLC TH MUSKETEER AND C
Year: 2021
Brand and packaging design for American popcorn
We have conducted a comprehensive project to develop a new brand positioning, name, storytelling, and design strategy. There is a lot of popcorn on the market, so we had a difficult task - to surprise the consumer with some brand new product.
That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious "adult" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
Client: POPCORN COMPANY LTD
Year: 2021
That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious "adult" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
Client: POPCORN COMPANY LTD
Year: 2021
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Brand and packaging development for fruit chips
We have developed a positioning and design strategy for new Ukrainian fruit chips.
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
More about the project
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
Packaging design for bag-in-box wine
We have developed a naming, logo, and three narrative designs for bag-in-box wine. The main task was to position wine of such format as a seasonal summer product for a young, cheerful company that carefree resting in resort areas. Thus, our main task was to create an appropriate emotional image, get into modern stylistic trends, predict and play along with the motivation and mood of the customer.
Client: Lyubimyy gorod LTD, LLC
Year: 2020
Client: Lyubimyy gorod LTD, LLC
Year: 2020
Packaging design for laundry capsules
We have developed the design of the first line of laundry capsules produced in Ukraine as a high-quality counterpart to Western brands.
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
Brand development of wine drinks
We have developed a brand and a line of three BEFANA low-alcohol wine drinks items. This kind of drink is already actively present on the market, and it has secured a characteristic associative image. For the brand to enter the market organically and fit into it, our main task was to adopt stylistic approaches, thereby not creating dissonance among the consumer. Thus, we fit perfectly into the shelf of Western brands, with a more attractive price offer.
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
Client: Uman Distillery (SE Uman Distillery)
Year: 2021