Design strategy for a brand of dishwasher detergents
We have developed an image strategy for the START line of dishwasher detergents. Major Western brands have long formed stable visual associations for the category of household chemicals. Stylistic trends are changing, but very slowly and carefully so as not to disorientate the buyer.
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
Brand development for apple company
Our agency has developed positioning, logo and brand design strategy for Ukrainian apple company. The main task was to rebuild from competitors, highlighting the main advantages and values of the company. Develop a design strategy for communication in B2B and B2C segments.
Client: GoldenTree LLC
Year: 2020
More about the project
Client: GoldenTree LLC
Year: 2020
Design strategy for detergents and laundry products brand
BRIX is a new brand designed specifically for the one-dollar-store format.
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
Brand development for oatmeal
The agency has developed a positioning, name, logo, and design strategy for the new OTTI oatmeal brand.
The main task was to create and support the release of a new brand in one of the most competitive categories of the market. We decided to hook the style typical to Western counterparts and show the rational benefits in the resulting design. In simple terms, to look at the usual product differently, modernize it, but retain the essence.
Client: RP DNIPRO LLC
Year: 2021
The main task was to create and support the release of a new brand in one of the most competitive categories of the market. We decided to hook the style typical to Western counterparts and show the rational benefits in the resulting design. In simple terms, to look at the usual product differently, modernize it, but retain the essence.
Client: RP DNIPRO LLC
Year: 2021
Packaging design for kosher vodka
We have developed a concept and a label design for a new line of kosher vodka.
The main task was to convey the idea, "It's not just vodka - it's a symbol!" a symbol of the true spirit and heritage of Rabbi Nachman from Bratslav. Each item in the line is dedicated to the significant contribution of his beliefs, teachings, and life. His legacy remains an essential asset to the old city of Uman. To implement this project, we carefully studied the history and significance of his person in Hasidism. Following the stories and advice of the customer, we managed to make honorific attributes for this product.
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
The main task was to convey the idea, "It's not just vodka - it's a symbol!" a symbol of the true spirit and heritage of Rabbi Nachman from Bratslav. Each item in the line is dedicated to the significant contribution of his beliefs, teachings, and life. His legacy remains an essential asset to the old city of Uman. To implement this project, we carefully studied the history and significance of his person in Hasidism. Following the stories and advice of the customer, we managed to make honorific attributes for this product.
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
Packaging design for Italian ice cream
GELAMO is soft natural ice cream with a diverse palette of unique flavors. The brand has long been presented on the HoReCa market in the form of sales by weight. It was necessary to prepare the product for entering the retail chain.
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019