Packaging design for a new flavored vodka
Our agency has developed a design project for a new line of flavor vodka for the MEDOFF brand.
The main task was to make the product unorthodox and uncharacteristic of the category. In the wake of the growing trend of traveling, the slogan "BIG CITY RHYTHM" was taken as the basis of positioning. Because it is flavored vodka and in the West is used mainly for cocktails, we decided to convey the emotion of nightlife in a big city - lighting, parties, elegant fashion, gallant behavior, disco life.
Client: Beverage Trading Company
Year: 2019
The main task was to make the product unorthodox and uncharacteristic of the category. In the wake of the growing trend of traveling, the slogan "BIG CITY RHYTHM" was taken as the basis of positioning. Because it is flavored vodka and in the West is used mainly for cocktails, we decided to convey the emotion of nightlife in a big city - lighting, parties, elegant fashion, gallant behavior, disco life.
Client: Beverage Trading Company
Year: 2019
Packaging design for chocolates
We have developed a packaging design for ROSHEN premium chocolates.
The main task was to convey the distinct taste of chocolates, the main value of which is the especially delicate chocolate-cream filling. Also the pride of the product is the ingredients list, which includes more than 25% of natural African cocoa beans. Exactly such benefits and characteristic emotions should convey in the product packaging. The main background acted as a style-forming element, it creates a feeling of premium and sets the right note of mood. But we paid special attention to the product image, which is smoothly combined with the general background and translates the core value of the product.
Client: ROSHEN
Year: 2022
The main task was to convey the distinct taste of chocolates, the main value of which is the especially delicate chocolate-cream filling. Also the pride of the product is the ingredients list, which includes more than 25% of natural African cocoa beans. Exactly such benefits and characteristic emotions should convey in the product packaging. The main background acted as a style-forming element, it creates a feeling of premium and sets the right note of mood. But we paid special attention to the product image, which is smoothly combined with the general background and translates the core value of the product.
Client: ROSHEN
Year: 2022
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Brand and packaging development for fruit chips
We have developed a positioning and design strategy for new Ukrainian fruit chips.
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
More about the project
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
Packaging design for bag-in-box wine
We have developed a naming, logo, and three narrative designs for bag-in-box wine. The main task was to position wine of such format as a seasonal summer product for a young, cheerful company that carefree resting in resort areas. Thus, our main task was to create an appropriate emotional image, get into modern stylistic trends, predict and play along with the motivation and mood of the customer.
Client: Lyubimyy gorod LTD, LLC
Year: 2020
Client: Lyubimyy gorod LTD, LLC
Year: 2020
Packaging design for laundry capsules
We have developed the design of the first line of laundry capsules produced in Ukraine as a high-quality counterpart to Western brands.
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
Branding ang packaging design for canned products