Packaging design for sugar-free cookies
We have developed a design for a line of 4 items of sugar-free biscuits as private label of the NOVUS retail chain. The main task was to convey positive and carefree emotions on the packaging, forming a positive perception by the target market. The packaging should give the organic origin of the ingredients, the nutritional properties, and the benefits of the ingredients list, building consumer confidence.
Client: NOVUS UKRAINE
Year: 2022
Client: NOVUS UKRAINE
Year: 2022
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Packaging design for the VARTO lavash bread
Our agency has developed a design for a line of lavash bread as private label of the VARUS retail chain. The main task was to compete and replace similar brands on the shelf. Funny and playful features, stylized as kraft, were used for a new image, which convey the emotion of serenity, simplicity and organicity of the product.
Client: Ukrainian retailer VARUS (OMEGA LLC)
Year: 2021
Client: Ukrainian retailer VARUS (OMEGA LLC)
Year: 2021