Packaging design for ice cream line
We have developed a packaging design for an ice cream line as private label of the NOVUS retail chain. The main task was to draw the consumer's attention to the diversity of the product line. The design is based on concise differentiation, understandable to the target market, and a noticeable and straightforward name.
Client: NOVUS UKRAINE
Year: 2019
Client: NOVUS UKRAINE
Year: 2019
Packaging design for Italian ice cream
GELAMO is soft natural ice cream with a diverse palette of unique flavors. The brand has long been presented on the HoReCa market in the form of sales by weight. It was necessary to prepare the product for entering the retail chain.
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
Packaging design for chocolate bar
We have developed a naming and packaging design for a chocolate bar with nougat and nuts. The main task was to stand on the same shelf with existing market players, to maintain strong associations with well-known Western counterparts, to create a positive perception.
Client: Ukrainian retailer ROST
Year: 2020
Client: Ukrainian retailer ROST
Year: 2020
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Packaging design for marshmallow product line
We have developed a packaging design for a marshmallow product line of 5 SKUs for the NOVUS retail chain.
The main task was to get into the trend style and correspond to the motivation of today's customer. Thus we tried to convey a positive mood and lightness in the packaging, which, in our opinion, meets the customer's request.
Client: NOVUS UKRAINE
Year: 2021
The main task was to get into the trend style and correspond to the motivation of today's customer. Thus we tried to convey a positive mood and lightness in the packaging, which, in our opinion, meets the customer's request.
Client: NOVUS UKRAINE
Year: 2021
Packaging design of natural jams line
Our team has developed an assortment line design of 10 items as private label of the NOVUS retail chain. The main task was to distinguish the style of this product from competitors clearly. Differentiation should be intuitive and legible, and the buyer should be easy to navigate among the range and quickly find the proper position. Individual visual communication should be understandable to the target market but not primitive.
Client: NOVUS UKRAINE
Year: 2019
Client: NOVUS UKRAINE
Year: 2019