Design system for household goods line
«Мій Дім» is a Ukrainian brand of household goods. The trade matrix counts more than 200 SKUs in various categories, release forms and consumer motivation. The main task was to conduct a full audit of the product range and propose a concept of a design system that combines all products into a single unified image.
Client: TD-MD LLC
Year: 2021
Client: TD-MD LLC
Year: 2021
Packaging design for laundry capsules
We have developed the design of the first line of laundry capsules produced in Ukraine as a high-quality counterpart to Western brands.
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
Design strategy for a brand of dishwasher detergents
We have developed an image strategy for the START line of dishwasher detergents. Major Western brands have long formed stable visual associations for the category of household chemicals. Stylistic trends are changing, but very slowly and carefully so as not to disorientate the buyer.
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
Design strategy for detergents and laundry products brand
BRIX is a new brand designed specifically for the one-dollar-store format.
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
Packaging design for grilling accessories
Our agency has developed a design concept for a new brand of grilling accessories and products. On the one hand, the main task was to anticipate the preconditions and preferences of customers, and on the other to show up on the shelf with new color solutions, the principles of trigger placement, emotional and associative images.
Client: NOVUS UKRAINE
Year: 2022
Client: NOVUS UKRAINE
Year: 2022