Brand and packaging design for American popcorn
We have conducted a comprehensive project to develop a new brand positioning, name, storytelling, and design strategy. There is a lot of popcorn on the market, so we had a difficult task - to surprise the consumer with some brand new product.
That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious "adult" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
Client: POPCORN COMPANY LTD
Year: 2021
That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious "adult" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
Client: POPCORN COMPANY LTD
Year: 2021
Packaging design for bag-in-box wine
We have developed a naming, logo, and three narrative designs for bag-in-box wine. The main task was to position wine of such format as a seasonal summer product for a young, cheerful company that carefree resting in resort areas. Thus, our main task was to create an appropriate emotional image, get into modern stylistic trends, predict and play along with the motivation and mood of the customer.
Client: Lyubimyy gorod LTD, LLC
Year: 2020
Client: Lyubimyy gorod LTD, LLC
Year: 2020
Packaging design for laundry capsules
We have developed the design of the first line of laundry capsules produced in Ukraine as a high-quality counterpart to Western brands.
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
Client: AQUAWHEEL LLC
Year: 2021
Design strategy for a brand of dishwasher detergents
We have developed an image strategy for the START line of dishwasher detergents. Major Western brands have long formed stable visual associations for the category of household chemicals. Stylistic trends are changing, but very slowly and carefully so as not to disorientate the buyer.
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
Design strategy for detergents and laundry products brand
BRIX is a new brand designed specifically for the one-dollar-store format.
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
Brand development for oatmeal
The agency has developed a positioning, name, logo, and design strategy for the new OTTI oatmeal brand.
The main task was to create and support the release of a new brand in one of the most competitive categories of the market. We decided to hook the style typical to Western counterparts and show the rational benefits in the resulting design. In simple terms, to look at the usual product differently, modernize it, but retain the essence.
Client: RP DNIPRO LLC
Year: 2021
The main task was to create and support the release of a new brand in one of the most competitive categories of the market. We decided to hook the style typical to Western counterparts and show the rational benefits in the resulting design. In simple terms, to look at the usual product differently, modernize it, but retain the essence.
Client: RP DNIPRO LLC
Year: 2021