Brand and packaging design for American popcorn
We have conducted a comprehensive project to develop a new brand positioning, name, storytelling, and design strategy. There is a lot of popcorn on the market, so we had a difficult task - to surprise the consumer with some brand new product.
That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious "adult" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
Client: POPCORN COMPANY LTD
Year: 2021
That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious "adult" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
Client: POPCORN COMPANY LTD
Year: 2021
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Brand and packaging development for fruit chips
We have developed a positioning and design strategy for new Ukrainian fruit chips.
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
More about the project
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
Packaging design for chocolate snacks
We have developed a colorful and emotional design for the Mini Bites line of chocolate snacks from Truff Royal. The main task was to convey to the buyer the energy and nutritional value of the product. The design should correspond to the active lifestyle of the audience and anticipate its mood and prerequisites at the time of purchase. Visually convey the rational advantages of the product.
Client: Truff Royal LLC
Year: 2021
Client: Truff Royal LLC
Year: 2021