Brand development of wine drinks
We have developed a brand and a line of three BEFANA low-alcohol wine drinks items. This kind of drink is already actively present on the market, and it has secured a characteristic associative image. For the brand to enter the market organically and fit into it, our main task was to adopt stylistic approaches, thereby not creating dissonance among the consumer. Thus, we fit perfectly into the shelf of Western brands, with a more attractive price offer.
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
Design strategy for a brand of dishwasher detergents
We have developed an image strategy for the START line of dishwasher detergents. Major Western brands have long formed stable visual associations for the category of household chemicals. Stylistic trends are changing, but very slowly and carefully so as not to disorientate the buyer.
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
Brand development for apple company
Our agency has developed positioning, logo and brand design strategy for Ukrainian apple company. The main task was to rebuild from competitors, highlighting the main advantages and values of the company. Develop a design strategy for communication in B2B and B2C segments.
Client: GoldenTree LLC
Year: 2020
More about the project
Client: GoldenTree LLC
Year: 2020
Packaging design for chocolate snacks
We have developed a colorful and emotional design for the Mini Bites line of chocolate snacks from Truff Royal. The main task was to convey to the buyer the energy and nutritional value of the product. The design should correspond to the active lifestyle of the audience and anticipate its mood and prerequisites at the time of purchase. Visually convey the rational advantages of the product.
Client: Truff Royal LLC
Year: 2021
Client: Truff Royal LLC
Year: 2021
Packaging design for sugar-free cookies
We have developed a design for a line of 4 items of sugar-free biscuits as private label of the NOVUS retail chain. The main task was to convey positive and carefree emotions on the packaging, forming a positive perception by the target market. The packaging should give the organic origin of the ingredients, the nutritional properties, and the benefits of the ingredients list, building consumer confidence.
Client: NOVUS UKRAINE
Year: 2022
Client: NOVUS UKRAINE
Year: 2022
Packaging design for cognac line
We have developed a design for the MICHEL cognac line - a Ukrainian product for the low-price segment. The main task was to decorate the product with all decorating attributes, using the existing shape of the bottle; to give the product a characteristic cognac charm, using all the stable associations with this group of products.
Client: Liubotinsky Food Product Plant
Year: 2022
Client: Liubotinsky Food Product Plant
Year: 2022