Packaging design for ice cream line
We have developed a packaging design for an ice cream line as private label of the NOVUS retail chain. The main task was to draw the consumer's attention to the diversity of the product line. The design is based on concise differentiation, understandable to the target market, and a noticeable and straightforward name.
Client: NOVUS UKRAINE
Year: 2019
Client: NOVUS UKRAINE
Year: 2019
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Packaging design for the VARTO vegetable oil
We have developed a label design for a line of vegetable oils as private label of the VARUS retail chain. The main task was to convey product individuality, the naturalness of the composition, favorable properties of the product in comparison with the competitive environment.
Client: Ukrainian retailer VARUS (OMEGA LLC)
Year: 2021
Client: Ukrainian retailer VARUS (OMEGA LLC)
Year: 2021
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Packaging design for eggs product line
Our agency has developed a design for a line of eggs as private label of the NOVUS retail chain. The main task was to replace the market leader on the shelf, offer a consumer a similar alternative product, clearly reflect its rational advantages, and preserve the characteristic emotional style of the category.
Client: NOVUS UKRAINE
Year: 2022
Client: NOVUS UKRAINE
Year: 2022
Packaging design for Italian ice cream
GELAMO is soft natural ice cream with a diverse palette of unique flavors. The brand has long been presented on the HoReCa market in the form of sales by weight. It was necessary to prepare the product for entering the retail chain.
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
Packaging design for chocolate bar
We have developed a naming and packaging design for a chocolate bar with nougat and nuts. The main task was to stand on the same shelf with existing market players, to maintain strong associations with well-known Western counterparts, to create a positive perception.
Client: Ukrainian retailer ROST
Year: 2020
Client: Ukrainian retailer ROST
Year: 2020
Packaging design for grilling accessories
Our agency has developed a design concept for a new brand of grilling accessories and products. On the one hand, the main task was to anticipate the preconditions and preferences of customers, and on the other to show up on the shelf with new color solutions, the principles of trigger placement, emotional and associative images.
Client: NOVUS UKRAINE
Year: 2022
Client: NOVUS UKRAINE
Year: 2022