Your answers will become the foundation of the project brief for our team and help us clearly define your expectations from the start. This approach reduces unnecessary revisions, minimizes back-and-forth, and makes the final result more predictable.
15 blocks
~10 minutes
Any question can be skipped
1
Project Background
Tell us about the background of your project, your goals, and the objectives you want to achieve.
This information helps us understand the context behind the project, your goals, and objectives — allowing us to set the right direction from the beginning without unnecessary questions or extra iterations.
Launching a New Brand
Expanding the Brand Portfolio
The Packaging Feels Outdated
New Market Demand
The Current Design Is Ineffective
Repositioning the Brand
Need a Unified Design System
The Packaging Misses the Target Audience
Planned Brand Modernization
CUSTOM ANSWER OR ADDITION
2
Product Overview
Tell us about your product: what it looks like, where and how it is used, what function it performs, and what role it plays in the consumer’s life.
This information helps us better communicate the product’s value, highlight the right priorities, and clearly present its key benefits, functions, and features to the consumer.
3
Brand Assets
Tell us about the current state of your brand and logo.
This helps us understand the current starting point and determine the scope of work required for the project.
We already have a logo and don’t need to change it
We have a logo, but it can be refined
We need both a brand name and logo development
We already have a brand name, but need a logo
We already have a brand book
ATTACH LOGO OR BRAND BOOK FILE
Attach file
PDF, AI, PNG — up to 5 files
4
Context Layer
Specify what must appear on the front of the packaging and which information should be prioritized first.
This is the visual and textual information that helps consumers quickly understand the product: its characteristics, format, composition, and purpose. It includes everything that makes the product clear and recognizable, including mandatory labeling information.
5
Conversion Layer
Specify the key information you would like to feature on the front of the packaging — the elements that highlight the product’s value, strengthen consumer interest, and influence purchase decisions.
This is the visual and textual information that communicates the product’s key benefits and the brand’s promise to the consumer. Everything that ultimately increases interest in the product, encourages purchase, and helps it stand out from competitors.
6
Number of SKUs
Specify the exact number of SKUs in the product line.
This information helps us understand the scale of the product range, build a consistent product line system, and create a clear differentiation structure within the brand from the start.
7
Product Range
List your product range by name, preferably in the same format that will be used on the packaging and labeling.
This information helps us quickly understand the product line, identify the differences between SKUs, and better plan the development process and timelines.
8
Hero Main SKUs
Specify which products in your range are the key focus for your brand and which SKUs you see as your main growth drivers.
These SKUs will be prioritized first and used for concept development and shelf visualization within a competitive environment.
9
Select Packaging Type
Select one or several packaging types for your product. Use the filter to quickly browse by category.
You can select multiple options. If the required type is not listed, mention it in the “Packaging Dimensions” section.
Filter:
10
Packaging Dimensions
For accurate development, we will need a dieline, technical drawing, or exact overall packaging dimensions.
The dieline or technical drawing of the packaging includes exact dimensions, fold lines, cut lines, glue flaps, sealing areas, registration marks, date code zones, technical margins, safe areas, and other production specifications. We can begin working with approximate proportions, but once the concept is approved, all layouts will need to be adapted to the final production dimensions, which may require additional time.
A dieline/drawing is available and attached
A dieline/drawing is available and will be sent by email
Only overall dimensions are available
A physical sample is available, but no dieline
Packaging structure and dimensions need to be developed
Custom option or exact dimensions
ATTACH FILE
Attach file
PDF, DWG, AI, DOCX, PNG — up to 5 files
11
Possible Print Effects
Specify which print effects and finishes can be used in the design.
We aim to use all available print and finishing techniques to enhance the visual impact of the packaging and make it stand out on the shelf. If there are any limitations related to materials, production technology, or budget, it’s important to define them in advance.
Matte Varnish
Gloss Varnish
Soft-Touch Coating
Hot Foil Stamping
Cold Foil Stamping
Embossing
Spot UV / Raised Varnish
Budget-Focused Production
No Production Limitations
12
Competitors
List your direct and indirect competitors, as well as the brands you consider benchmarks or visual references within your category.
This helps us analyze the competitive landscape, evaluate shelf neighbors, and use them for comparative visualizations when testing the strength and effectiveness of design concepts.
13
Emotions
Select several emotions that the packaging and brand should convey to the end consumer.
The product’s tone of voice is the emotional impression the packaging should create at first glance. These emotions shape the first perception of the brand, strengthen its character, and help communicate its positioning more accurately.
Dynamic
Energy
Kindness
Care
Joy
Expertise
Surprise
Calmness
Status
Premium Feel
Nostalgia
Playfulness
Appetite Appeal
Fascination
Confidence
Innovation
Authenticity
Naturalness
14
Anti-Emotions
Which emotions should the new concept avoid? How should the product definitely not be perceived by the consumer?
This helps us define clear boundaries, guide the team more accurately, and steer the development process in the right direction from the start without unnecessary deviations.
Dynamic
Energy
Kindness
Care
Joy
Expertise
Surprise
Calmness
Status
Premium Feel
Nostalgia
Playfulness
Appetite Appeal
Fascination
Confidence
Innovation
Authenticity
Naturalness
15
References
Choose examples that match the selected emotions and reflect your visual preferences.
Visual references help us understand your preferences, mood, stylistic direction, and overall visual expectations for the future design. They allow us to support the brief with clear visual examples, define the creative direction more accurately, and reduce unnecessary iterations during the development process.
References will appear after images are uploaded to Google Drive
The images in this section are used solely as visual references to help define the stylistic direction during the briefing process. They are not works created by POSH Agency, are not presented as portfolio materials, and are not intended for commercial promotion. All rights to the images, brands, and trademarks belong to their respective owners. Upon request from a rights holder, we will promptly remove the relevant material.
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Contact Information
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Thank you for your answers and for your time!
We have received your request and have already started reviewing it. We will study the information, prepare a proposal, and contact you within the day.