There are no right or wrong answers in this brief. What matters to us is understanding the starting point behind your request. This helps us move in the right direction from the beginning and avoid wasting your time on unnecessary questions.
9 sections
~10 minutes
Any question can be skipped
1
Project Background
Tell us about your brand or product. What stage are you currently at, and what led you to this project? Understanding the starting point helps us better capture your goals and objectives from the very beginning.
This helps us understand the context and reasons behind launching the project. The more accurately we understand the task from the start, the fewer unnecessary hypotheses and revisions there will be throughout the process.
Launching a New Brand
Expanding the Brand Portfolio
The Packaging Feels Outdated
New Market Demand
The Current Design Is Ineffective
Repositioning the Brand
Need a Unified Design System
The Packaging Misses the Target Audience
Planned Brand Modernization
Your option or addition
2
Your Product
Describe your product: what it is, its key features and characteristics, its main advantages, the primary role it plays for the consumer, and what makes it stand out from competitors. If the product has any limitations or weak points, it’s also important for us to know about them.
A detailed product description helps us quickly understand the category and the specifics of your offer. This allows us to make more accurate strategic decisions without unnecessary follow-up questions. For example: Balanced nutrition in the form of mousses and gels. The key advantages are a convenient pouch format, clean and nutritious ingredients, and a wide variety of interesting flavor combinations. The product saves time, provides a convenient complete snack and makes healthy eating simple and enjoyable.
3
Your Competitors
List your direct competitors, indirect competitors, or simply the brands sitting next to you on the shelf. This answer doesn’t limit the creative process, but it helps us better understand your view of the market.
Competitors help us understand the market, the visual landscape, and audience expectations. This speeds up the search for the right positioning and helps avoid generic solutions.
Attach competitor images
PNG, JPG — up to 10 files
4
Product Range & Packaging Format
Specify the total number of SKUs within the brand. If needed, you can list them separately. Also describe the product format and the type of packaging it will be packed in.
This information helps us understand the scale of the product line, packaging formats, and future brand extensions in advance. It also saves time when developing the brand further.
5
Sales Channels
Tell us how the product will be sold and which sales channels you are considering. This allows us to better adapt the design to the retail environment, shelf format, and audience expectations.
Different sales channels require different branding and communication approaches. This helps us consider the real environment in which your product will compete for attention.
Retail
Traditional Retail
Marketplaces
HoReCa
Own Retail Network
Instagram
Gas Stations
Vending Machines
Online Marketplaces
Specialty Stores
Additional details
6
Advantages & Key Features
What key product benefits and features would you like to highlight first on the front of the packaging?
It’s important for us to understand what makes your product strong and why consumers should choose it over others. This helps us build a more convincing and accurate brand positioning.
7
Emotions & Expectations
What emotions do you associate with your product? What kind of impression, mood, or feeling should it create for the consumer at first glance?
This section helps us understand the impression your brand should create for the audience. The clearer the emotional direction, the more cohesive and effective the brand will become.
Cleanliness
Lightness
Accessibility
Simplicity
Confidence
Energy
Boldness
Provocation
Engagement
Surprise
Status
Premium Feel
Softness
Enjoyment
Playfulness
Fun
Expertise
Rationality
Creativity
Uniqueness
Care
Your word or description
8
Future Plans
How do you see your brand in 5 years? What goals do you set for your sales team, and are there any benchmark brands, role models, or references you look up to?
Understanding your long-term goals helps us build a brand with room for future growth. This reduces the need for major redesigns later and helps save resources over time.
9
Marketing & Promotion
Which marketing channels and promotional activities are you currently using or planning to use to promote the brand?
Information about your marketing strategy helps us consider future advertising and communication needs from the start. This allows the brand system to be built more flexibly and practically.
In-Store Promotions
POS Materials at Retail Locations
Social Media
Targeted Advertising
Influencer Marketing
Google Ads
Outdoor Advertising
Still Exploring Options
Additional details
✉
Contact Information
Leave your contact details. We’ll review your answers, analyze the project, and our manager will get back to you with a clear proposal.
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Brief received
Thank you for your answers and for your time!
We have received your request and have already started reviewing it. We will study the information, prepare a proposal, and contact you within the day.