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Posh · New Product SKU Brief
New Product
SKU Brief
This brief helps us understand the design system we’ll be working within and document the existing brand concept. All answers become the foundation of the technical brief, helping reduce subjective interpretation and avoid unnecessary iterations throughout the development process.
8 blocks
~10 minutes
Any question can be skipped
1
This helps us immediately understand the visual system we’ll be working within and more accurately define the key principles, style, and structure of your current brand concept.
OR ATTACH FILES
OR ATTACH FILES
Attach images or PDF
PNG, JPG, PDF — up to 10 files
2
This information helps us better communicate the product’s value, prioritize the right elements, and clearly present its key benefits, functions, and features to the consumer.
PRODUCT DESCRIPTION
3
First and foremost, we rely on the approved concept, but it’s also important for us to understand your vision of the story and key visual idea. This helps define the direction more precisely, reduce subjectivity, and reach the expected visual solution faster.
YOUR OPTION OR ADDITION
ATTACH REFERENCE
Attach reference images
PNG, JPG — up to 10 files
4
We will need: the full product name (according to technical specifications), ingredients, nutritional values, storage conditions, usage instructions (if required), warnings (if required), manufacturer / supplier / importer information, production facility addresses, shelf life and batch number (including information about the date coding area — its presence and placement), contact details (website, phone number, etc.), barcode, technical standards, net weight and permitted tolerances, as well as mandatory symbols and icons (GMO-free, recycling marks, certifications, logos, etc.).
ATTACH COMPLETED FILE
Attach labeling file
DOCX, XLSX, PDF, PNG — up to 5 files
5
This is the visual and textual information that communicates the product’s key benefits and the brand’s promise to the consumer. Everything that ultimately increases interest in the product, encourages purchase, and helps it stand out from competitors.
YOUR OPTION OR ADDITION
6
This information helps us understand the scale of the product range, build a consistent product line system, and create a clear differentiation structure within the brand from the start.
7
This information helps us quickly understand the product line, identify the differences between SKUs, and better plan the development process and timelines.
SKU NAMES
8
You can select several options. If the type you need is not listed, add it in the Packaging Dimensions section.
9
The dieline or technical drawing of the packaging includes exact dimensions, fold lines, cut lines, glue flaps, sealing areas, registration marks, date code zones, technical margins, safe areas, and other production specifications. We can begin working with approximate proportions, but once the concept is approved, all layouts will need to be adapted to the final production dimensions, which may require additional time.
A dieline/drawing is available and attached
A dieline/drawing is available and will be sent by email
Only overall dimensions are available
A physical sample is available, but no dieline
Packaging structure and dimensions need to be developed
Custom option or exact dimensions
Great, thank you for your answers — based on a preliminary estimate, they can save us up to 0 working hours.
🇺🇦 +380
Brief received

Thank you for your answers
and for your time!

We have received your request and have already started reviewing it. We will study the information, prepare a proposal, and contact you within the day.

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