• THERE’S NO DESIGN FOR THE SAKE OF DESIGN HERE. WE’RE HERE FOR CONVERSION.

  • TRUSTED BY THOSE WHO UNDERSTAND THE COST OF FAILURE ON THE SHELF

  • STRONG SOLUTIONS + YEARS OF EXPERIENCE + CLEAR LOGIC + TRANSPARENT TERMS

  • NO DELAYS. NO CHAOS. NO SURPRISES. WORKING WITH US IS SIMPLE, CLEAR, AND COMFORTABLE

  • BRANDS BUILD LOVE. PACKAGING CREATES IMPULSE. WE SOLVE — NOT GUESS.

PACKAGING DESIGN FOR FMCG BRANDS

We follow market trends, create emotion, make brands more relevant and packaging more efficient

Fill out the form and receive a proposal within the same day.

If you already have a technical brief or any supporting files, simply attach them here.

What needs to be developed?
Do you have a technical brief?
What is the size of your product range?

We understand business,
not just design.

For over 12 years we’ve helped FMCG companies launch and strengthen products with strategically designed packaging

We don't design for the sake of design. We build product positioning on real consumer behaviour, retail requirements, and marketing goals. We dig deep into every project, assemble the right team and stay with you from first idea to final print.

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Trusted by those
who know the cost
of a mistake on the shelf

  • 12 +

    years in FMCG

  • 500 +

    projects delivered

  • 100 +

    returning clients

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Solutions

Missed deadlines — launch collapses entirely?

Every stage is clearly documented and locked in. Our processes are controlled and predictable. You'll get results on schedule.

Design focused on “beauty” rather than sales?

We design packaging around customer behavior, brand goals, and business needs. It shouldn't just look good — it has to work.

Everyone pulls work in a different direction without clear positioning?

We set the brand’s direction and emotion so the packaging meets consumer expectations. Everything is logical, aligned, and cohesive.

Revisions without any direction — no one understands what is right

We integrate into your team's process to ensure that every decision is based on hypothesis, logic, and analysis. No chaos — only deliberate moves.

Perfect on screen. A disaster in print.

We bring a production designer on board and take it all the way to print. What you get looks like the mockups.

Nice, but not “wow.” It should be “wow.”

“Wow” isn't a fluke — it's the outcome. We dig into the product, find its uniqueness, choose the right narrative and visual codes.

Missed deadlines — launch collapses entirely?

Every stage is clearly documented and locked in. Our processes are controlled and predictable. You'll get results on schedule.

Design focused on “beauty” rather than sales?

We design packaging around customer behavior, brand goals, and business needs. It shouldn't just look good — it has to work.

Everyone pulls work in a different direction without clear positioning?

We set the brand’s direction and emotion so the packaging meets consumer expectations. Everything is logical, aligned, and cohesive.

Revisions without any direction — no one understands what is right

We integrate into your team's process to ensure that every decision is based on hypothesis, logic, and analysis. No chaos — only deliberate moves.

Perfect on screen. A disaster in print.

We bring a production designer on board and take it all the way to print. What you get looks like the mockups.

Nice, but not “wow.” It should be “wow.”

“Wow” isn't a fluke — it's the outcome. We dig into the product, find its uniqueness, choose the right narrative and visual codes.

Our presentation

Download it so you don’t lose us

Process

01 Onboarding

The manager accepts your request, collects initial data, and helps formulate the task. We analyze the request, confirm readiness, and prepare a commercial offer.

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02 Positioning

We dive into market research, competitors, trends, and consumer triggers. Then we develop 2–3 positioning concepts, suggest style references, and build out your brand communication strategy

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03 Technical brief

We lock in the chosen direction as our strategic path forward. Then we create a detailed brief, align on deliverables and timelines, and kick off the project

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04 Conceptions

We develop at least 3 concepts applied to 2–3 product formats. Every concept is production-ready and built for easy scalability

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05 Presentation

We present our work for your team with realistic mockups showing the product in context — like on a supermarket shelf. We discuss everything together, collect feedback, and refine the concept based on your notes and requests

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06 SKU rollout

We roll out the approved concept across other SKUs, tailoring each one to its specific needs. Brand identity and the concept stays cohesive across the product line. We design all sides according to the dielines, then incorporate all your edits and feedback

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07 Pre‑press

We prepare print-ready design files according to your print shop technical requirements. This includes color separation and Pantone matching. We write up detailed specs for the print shop and handle any technical questions directly with them

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Guarantees

No extra fees

We provide a transparent estimate before starting work and do not require additional payments beyond the agreed cost.

Print quality

We guarantee flawless print-ready files and handle all the technical details. The print shop will know exactly what to do — no input needed from you

Patent clearance

We check every design element for copyright clearance to avoid any legal risks or issues

Relevance

Your packaging will meet your business goals, resonate with consumers, and stay right on trend

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100+ projects across 20+ retail chains worldwide.

Via private-label, distributor contracts, or direct partnerships.

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How Do we Determine the Cost?

The price is calculated individually, but always logically and transparently. The final cost of the project is influenced by: the availability of clear technical specifications or an existing brand positioning concept; the amount of input data at the outset; urgency; the number of SKUs in the range and, of course, the prospects for further cooperation.

  • Brand Positioning
    Strategy Development

    If the product is new or requires repositioning, we conduct market research and analysis to define the strongest direction and build the right foundation for launch.

    ≈ €1 000 / ≈ 12 w.d.

    The service includes the development of a brand positioning strategy based on category analysis, competitor research, target audience insights, and current market trends. We develop 2–3 well-grounded positioning hypotheses, define the brand’s role within the category, and establish the key communication messages.

    As a result, you receive a structured technical brief with strategic guidelines, requirements, and recommendations — a solid foundation for design development and collaboration with other contractors.

  • Design Concept
    Development

    Once the strategy is clear, we create a precise technical brief and move directly into developing design concepts.

    ≈ €2 000 / ≈ 15 w.d.

    We provide at least 3 unique graphic concepts demonstrated across 2–3 packaging formats. Each concept is developed based on the brief and brand objectives, with full consideration of production and technical feasibility. All concepts are presented through realistic 3D product visualizations in both natural usage scenarios and competitive shelf environments. We also suggest ways to enhance uniqueness or optimize the packaging solution.

  • Design Development
    for New SKUs

    When the project already exists and the concept is established, we expand the product line while maintaining system consistency and clear differentiation between SKUs.

    from €200 / ≈ 5 w.d.

    Packaging design development based on the approved concept — both for new products in new formats and for extending existing product lines. The design is developed across the entire packaging surface, taking into account approved dielines, technical standards, and supplier requirements. The service includes photography or illustration development, label layout, revisions, color separation, print-ready file preparation, as well as technical briefs for suppliers and print production support.

  • Full Brand Package
    Development

    When there’s a clear vision, roadmap, and team in place, we develop a complete brand system with all the tools your team will need for years ahead.

    ≈ €10 000 / ≈ 3 months

    A complete set of practical tools for launching a brand: positioning strategy + technical brief + naming development + design concepts + SKU line development + art direction supervision + POS and presentation materials + website and social media development. As a final result, you receive a structured brand document that defines positioning, visual concept, design system rules, and brand tone of voice. It also includes market analysis, stylistic trends, product line expansion principles, and high-quality key visuals with product renderings for presentations and retail listings.

Want to speed up the project start?

Use our convenient brief and tell us about your vision and product. The more you share about the task, the more accurately and effectively we can propose a solution.

Fill out the brief

Approximately 7 minutes of your time

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Professional team
engaged
at Image 100 %

Our team has 15 specialists, each a true professional. Together we create real synergy and handle every key task — from big-picture strategy to meticulous print-ready design.

We’re united by shared values, transparent processes, and a constant drive to grow. That’s what helps us improve products, make brands more visible, and amplify their voice every day.

FAQ

How is the development cost formed?

Project costs are based on amount of the initial data, required timelines, research complexity, and the number of concepts and revisions. Put simply, we estimate the hours needed to complete the work. The cost reflects the time and scope, so more complex projects naturally require a larger investment.

Why should we choose your agency?

We recommend choosing a team you communicate with easily — a partner who grasps not just the creative vision, but also the commercial and technical realities of your project. If you feel comfortable with our team and confident in our competence, why look elsewhere?

How should packaging design be evaluated?

The true measure of a packaging design isn’t just its beauty, but its power to drive sales. We evaluate our designs against three core criteria: emotional appeal, contextual relevance to the target audience, and its conversion properties. This framework ensures our feedback is objective and focused on performance, not subjective opinion.

What if we don’t like the result?

Our process is designed to prevent this. Before any design work begins, our specialists meticulously review the project brief to ensure we are perfectly aligned on all goals and to eliminate any inaccuracies. This detailed preparation ensures that the initial concepts we present are already on the right track and ready for refinement.

Reviews

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Khurshid Kodirov

Head of Marketing

We found synergy with POSH right away. We're still working together: it's always easy, pleasant, and stress-free!

My team and I feel like we're in good hands: the managers are always available, explain everything clearly, and keep us updated on the project's progress.

They don't just develop beautiful designs — they know their stuff. How the shelf works, what is important to a manager in a supermarket chain, how consumers think. This is very useful knowledge that the guys are happy to share. We are confident that even more great results await us in the future!

We are grateful to the team for their excellent work and humane attitude!

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Anastasiia Kolesnikova

Lead Private-Label Specialist

Working on the POSH project exceeded our expectations.

We were looking for an agency that could take a comprehensive approach to our complex task: to immerse themselves, conduct research, and, most importantly, justify their decisions.

We got that and much more! A systematic approach, an up-to-date vision of the market, advice, and fresh ideas. The team kept us constantly informed, and the management was on point: timings, deadlines, clear briefings.

It was very comfortable to work with, without stress or overload. What seemed like a complex task at first glance turned into enjoyable work. Special thanks for respecting the client's time!

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Yuliia Tkachenko

Deputy Director for Development and Retail Chains Sales

With POSH, it's always somehow special, easy, and inspiring.

Last year, thanks to POSH's developments, we updated 80% of our packaging — and it had a great result! The new design is not just “beautiful”; it's about character, mood, and attention to detail. Consumers have three seconds at the shelf to make a decision — I like it, I want to buy it.

With POSH, it's not just packaging — in 2025, we implemented a project for the modern museum of the Lukas company — and again, it was all about style, attention to detail, understanding our history, and important aspects.

Thank you for your creativity and true partnership. We want more! 💛

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Odil Ibrahim

CEO

Dear POSH Branding team, I would like to express my sincere gratitude for your work on the label designs for our products.

We have received a lot of positive feedback from both partners and end consumers. They note the bright, modern style, thoughtful details, and visual consistency with the brand. It is especially gratifying to see that the design is not only aesthetically appealing but also works effectively on the shelf.

Thank you for your attentive approach to the tasks, efficiency, and high level of creativity. We look forward to continuing our successful collaboration and implementing new projects together with your team.

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