ABOUT AGENCY POSH FMCG BRANDING

IN FMCG SINCE 2012
POSH FMCG Branding

We are a close-knit agency with family values, where every team member is a true professional, not only possessing deep knowledge and experience but also a constant drive for growth and improvement.

Let’s get acquainted

My name is Dmitry, and I’m the designer and founder of POSH Agency. Since 2012, together with my trusted partner and, by the way, my other half, Darina, we’ve been building our agency with one main goal: creating a place where everyone feels comfortable. Transparent processes and easy relationships are what make working with us convenient for both designers and clients.

Like many, my journey started with freelancing—working 24/7, deadlines "for yesterday," and the drive to get everything done. It was this fast-paced lifestyle that helped me meet interesting people, gain experience, and find the core demand amidst the chaos. That’s how I entered the world of printing, packaging, and marketing—and honestly, I just couldn’t remain indifferent to this endlessly fascinating industry.

Дмитро Ігонін разом зі своєю дружиною та сином

It All Starts with
Understanding
the Market

Developing visual intuition in a market environment

From a young age, I was connected to the world of trade, where most goods were imported from abroad. Watching this process, I had no idea how valuable this experience would become for me.

By the age of 18, I clearly understood that the era of old, chaotic markets was coming to an end, and ahead lay clean, well-maintained stores and entire retail networks.

That’s when I decided to open my first office. By 2014, after starting to work with the country’s largest retail chain, "ATB," I discovered the world of retail. It was at that point that my friends suggested naming the agency POSH, which at the time seemed like a bold and stylish choice—though now, it feels a bit different.

надпис по колу posh fmcg packaging design

First Steps.
First Office.
First Team.

Why POSH?

In just one year, after building a solid client base, the workload grew, and time became scarce, which led to the need for an assistant, and soon after, a whole team.

This led to the decision to open my first office. By 2014, after starting a partnership with the country's largest retail chain, "ATB," I fully entered the world of retail. Around that time, some friends suggested naming the agency POSH—a bold and stylish choice back then, although now it feels a bit different!

  • PROFESSIONALISM, EXPERTISE, AND EXPERIENCE

  • TRANSPARENT RELATIONSHIPS

  • COMMUNICATION ABOVE ALL!"

  • STRONG CLIENTS ARE THE KEY TO OUR GROWTH

  • WE FOLLOW A SYSTEMATIC APPROACH

  • TAILORED SOLUTIONS

  • DEMANDING HIGH-QUALITY RESULTS

  • DEDICATED TO BRAND CARE

First Experience in the FMCG World

The story of POSH Agency and our exploration of the FMCG market began with "ATB." In early 2015, we expanded our office and welcomed new team members. From 2015 to 2020, our team naturally evolved, matured, and took shape.

We were fortunate to meet some truly amazing clients, make new friends, and strengthen valuable connections. We grew together, gained experience, and experimented in various directions.

During these five years, we mastered many skills—from packaging and logo design to creating websites and planning online marketing campaigns. We also worked on advertising materials—from billboards and flyers to photo and video shoots.

In short, these were eventful and fulfilling five years of discovering our niche.

2020.

Focus on Packaging

In 2020, we made the decision to focus on what truly matters to us—brand and packaging development. After all, work should not only bring results but also joy, right?

But how do you streamline processes in a world of creativity, where every idea is a unique solution, and everyone perceives it differently?

We started building processes: we broke down the creative chaos into stages and began selecting people so that each one could focus on what they truly enjoy and what they excel at. This made our work not only more effective but also more comfortable!

Each New Step Enhances the Connection in the Chain

POSH Client CONSUMER

2021.

New Challenges and Experiences

In 2021, POSH Agency continued its operations, now based in the capital. This strategic decision allowed us to optimize client interactions and integrate into the dynamic environment of national business, trade, and marketing.

The move to Kyiv significantly strengthened our motivation and confidence in taking on new challenges. Today, the agency team consists of more than 10 highly skilled specialists who work daily on developing and improving our clients' brands and products.

  • Dmitry Igonin

    Founder

  • Daryna Igonina

    Art Director

  • Veronika Ignatenko

    Client Manager

  • Anton Stoliarov

    Brand Strategist

  • Kateryna Hnidkovska

    Lead Designer

  • Anastasiia Avad

    Designer

  • Ihor Kanivets

    3D Designer

  • Yuliia Shchedrina

    WEB Designer

  • Anna Hahirina

    concept designer

Our journey through life is an adventure, and a friendly conversation is the cart that makes the traveler’s path easier.

Sincere Gratitude

Our team is deeply grateful to everyone who walks this path with us, sharing their experience, knowledge, emotions, and, most importantly, their time.

This includes all those directly involved in project development: creative partners, marketers, analysts, printing companies, packaging producers, raw material suppliers, and equipment manufacturers.

You can always count on our mutual support.

Most importantly, always remember that great and strong projects are created only by people who are truly passionate about their work.