POSH FMCG BRANDING AGENCY OPERATIONS
PROFESSIONAL TOOLS
Our Operations
Brand and packaging design is a multifaceted process, as deep and complex as the entire marketing field. Every detail requires careful attention to ensure it aligns perfectly with the client’s strategy and the team’s creative concept. We do not limit ourselves to standard graphic tools and stock photos. Our agency takes pride not only in its high level of autonomy but also in a reliable network of top-tier contractors, allowing us to execute complex projects to the highest standards. We guarantee that every element of your packaging design will be unique and free of trademark conflicts.
Our team is flexible and rapidly evolving, constantly improving its skills and mastering the latest methods and tools offered by cutting-edge technologies. This ensures the continuous growth of the final product’s quality, reflecting our commitment to innovation and a pursuit of excellence.
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Storytelling
In the process of developing a comprehensive project for the brand, including its emotional component and positioning strategy, the brand’s story naturally begins to take shape during the first two briefings. Our task is to articulate it, and this is where our professional copywriters come into play. Our goal is to verbally express the brand’s story and create a clear and compelling brand message that resonates with the target audience.
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Product Photography
Any food-related design begins with our product photography table. After studying the technical brief from the art director, the photographer starts preparing the product, the scene, lighting, and choosing angles according to the planned concepts for the future packaging. After the photoshoot, the materials undergo retouching and post-processing. As a result, we obtain high-quality shots that highlight the details and benefits of the products, creating an appealing and appetizing visual image that enhances the product’s appeal.
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Graphic Design
Our team consists of versatile designers, allowing us to handle projects of any style and complexity. We use all modern programs and tools available on the market to create our projects. For us, no task is impossible — the key to success lies in proper planning, the selection, and use of professional tools.
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Illustration
When a project requires uniqueness and a personalized approach, especially in terms of graphic or artistic illustrations, we involve illustrators. Already at the concept development stage, we clearly define the style and mood that need to be conveyed to the artist. In turn, the illustrator professionally and promptly brings our ideas to life
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Prepress
We pay special attention to the process of preparing layouts for production and printing. It is extremely important to us that the final result of the project matches how we envisioned it during the concept presentation stage. For this reason, we always strive to agree on all nuances and technical possibilities with your printing house in advance, clarify details regarding the number of colors, obtain material samples, and consider numerous subtle aspects before submitting the layouts for print.
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3D modeling
In cases where more detailed product visualization is needed, we turn to the process of modeling and rendering. This is especially relevant for miniature, glass, or unrealistic objects that are difficult to photograph well. Additionally, 3D modeling becomes indispensable in situations where the shape and appearance of the product are still in development or are part of the concept that also requires visualization.
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Color Proofing
Color proofing is a key stage before sending the layouts for production. It demonstrates the expected result of the print run and serves as a technical specification for the printing house, setting the reference version for the client. Additionally, it helps to perform a final check of the layouts. The test print is done on certified professional equipment and is divided into three types: conditional, precise, and pre-production, which differ in cost and production time.
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Marketing Research
To develop brand positioning and strategy, it is necessary to conduct research on consumer preferences, behavior, and market trends. This process includes analyzing various market niches and categories, competitors, perceptions of colors, shapes, and materials, as well as testing and analyzing different designs and brands. The data collected after the analysis will help draw conclusions about the future brand and packaging.
CONSISTENT AND INFORMED ACTIONS
FOR GROWTH AND DEVELOPMENT
BRAND AND TEAM
FORM REQUESTS AND GOALS
ANALYZE AND FORM HYPOTHESES
ADD DYNAMICS TO BRAND
conceptual solutions
help to promote
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We are often asked
Where do you source images for designs?
We use modern content sources while strictly adhering to copyright laws. If the required image can be purchased from a stock photo site and it’s more cost-effective than organizing a photoshoot, we choose that route. We ensure that the image is copyright-clear and safe for use. However, if stock content does not meet our requirements or is not sufficiently unique (e.g., already used by competitors), we arrange a photoshoot to create exclusive material. This approach applies to all content: photographs, illustrations, textures — everything is either created or selected to highlight the uniqueness of your brand.
How do you minimize errors in print layouts?
We have established a multi-level verification system to minimize errors:
1. Internal Review: Each layout undergoes an internal review within the agency under the guidance of a responsible specialist.
2. Compliance Check: We carefully compare the layout with the printing house’s technical specifications and the requirements provided by the client.
3. Pre-Print Approval: Before printing, the layout is always sent for approval to both the client and the printing house. Necessary adjustments are made if required.
This process helps minimize risks associated with human error and ensures that the final layout meets all expectations and requirements.
Can a test print be done before the main print run?
Absolutely! Today, there are many ways to obtain a prototype of the packaging before the main print run. However, it’s important to consider that each method has its own characteristics:
1. Timeline: Test printing may take additional time.
2. Accuracy: Color reproduction may vary depending on the chosen printing technology.
3. Cost: A test sample, especially with complex elements (such as Pantone printing), can be expensive.
If Pantone printing is too costly, you can opt for specialized print shops that can almost fully replicate Pantone colors (up to 99% accuracy). This helps cut costs while providing a preview of the final result.
What data sources do you use?
We rely on several key sources:
1. Publicly Available Data: We analyze information from public sources, including market reports, research, and trends.
2. Internal Expertise: We leverage our accumulated insights and observations based on years of experience working in various segments.
3. Client-Provided Data: If you already have marketing research results, we study them and integrate them into the project.
If needed, for a deeper analysis, we can organize qualitative or quantitative studies, focus groups, or in-depth interviews. To achieve this, we develop a technical brief and collaborate with specialists in global marketing research. This approach allows us to account for all aspects and develop projects that best meet the goals of your business.