Design strategy for a brand of dishwasher detergents
We have developed an image strategy for the START line of dishwasher detergents. Major Western brands have long formed stable visual associations for the category of household chemicals. Stylistic trends are changing, but very slowly and carefully so as not to disorientate the buyer.
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
Packaging design for belgian chocolate
Design strategy for detergents and laundry products brand
BRIX is a new brand designed specifically for the one-dollar-store format.
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
Packaging design for Italian ice cream
GELAMO is soft natural ice cream with a diverse palette of unique flavors. The brand has long been presented on the HoReCa market in the form of sales by weight. It was necessary to prepare the product for entering the retail chain.
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
The main task was to offer an economical solution for product packaging and give it a distinctive image, which will be associated with the existing retail chain and confidently compete on the shelves of supermarkets.
Client: Lasunka
Year: 2019
Packaging design for ice cream line
We have developed a packaging design for an ice cream line as private label of the NOVUS retail chain. The main task was to draw the consumer's attention to the diversity of the product line. The design is based on concise differentiation, understandable to the target market, and a noticeable and straightforward name.
Client: NOVUS UKRAINE
Year: 2019
Client: NOVUS UKRAINE
Year: 2019
Packaging design for cognac line
We have developed a design for the MICHEL cognac line - a Ukrainian product for the low-price segment. The main task was to decorate the product with all decorating attributes, using the existing shape of the bottle; to give the product a characteristic cognac charm, using all the stable associations with this group of products.
Client: Liubotinsky Food Product Plant
Year: 2022
Client: Liubotinsky Food Product Plant
Year: 2022
