Packaging design for vodka line
We have carried out a set of redesign works for the export version of MEDOFF vodka.
The main task was to formulate new meanings and positioning of the brand, to endow it with a new history and added value that will be mentally understandable to Western partners and consumers. And last but not least, to give sophistication to the product's appearance, tactility, and customization. The product should look restrained and neat, meeting the conservative West's modern motives.
Client: Beverage Trading Company
Year: 2020
More about the project
The main task was to formulate new meanings and positioning of the brand, to endow it with a new history and added value that will be mentally understandable to Western partners and consumers. And last but not least, to give sophistication to the product's appearance, tactility, and customization. The product should look restrained and neat, meeting the conservative West's modern motives.
Client: Beverage Trading Company
Year: 2020
Design strategy for a brand of dishwasher detergents
We have developed an image strategy for the START line of dishwasher detergents. Major Western brands have long formed stable visual associations for the category of household chemicals. Stylistic trends are changing, but very slowly and carefully so as not to disorientate the buyer.
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to create a clear, recognizable and intuitively familiar brand and packaging for such a simple product. Packaging should convey the product's benefits and the whole brand positioning. Anticipate the motivation and prerequisites of the buyer, otherwise the product may remain invisible or misunderstood.
Client: AQUAWHEEL LLC
Year: 2021
Design strategy for detergents and laundry products brand
BRIX is a new brand designed specifically for the one-dollar-store format.
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
The main task was to explore the market and identify the main stylistic trends in the category of household chemicals in the affordable segment and develop a solution and strategy that will associate the brand with imported counterparts, create trust, and win customers' favor to the product.
Client: AQUAWHEEL LLC
Year: 2021
Brand development of wine drinks
We have developed a brand and a line of three BEFANA low-alcohol wine drinks items. This kind of drink is already actively present on the market, and it has secured a characteristic associative image. For the brand to enter the market organically and fit into it, our main task was to adopt stylistic approaches, thereby not creating dissonance among the consumer. Thus, we fit perfectly into the shelf of Western brands, with a more attractive price offer.
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
Client: Uman Distillery (SE Uman Distillery)
Year: 2021
Branding ang packaging design for canned products
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Brand and packaging development for fruit chips
We have developed a positioning and design strategy for new Ukrainian fruit chips.
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
More about the project
The main task was to create a distinctive image, style, and emotional component of the snacks category. As a consequence of the properly selected style, appetizing and understandable product image, and printing quality, the market has positively perceived the product in the first month of sales.
Client: @FRIPSUA
Year: 2020
