FAINO 
Sweet Buns
Eight flavors, one range that is easy to understand at a glance. For Faino PIE, the system makes each SKU easy to recognize while keeping the brand consistent. The result supports faster choice and makes future range extensions easier.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
When there are eight flavors on the shelf, shoppers should be choosing a filling, not trying to understand the range. In the sweet snack category, emotion often competes with clear navigation, so Faino PIE needed both appetite appeal and quick SKU recognition. Packaging design for sweet snacks became the basis of a flexible system: the brand keeps one clear character, while each flavor has its own code. This approach makes it easier to expand the range without losing recognition. Shoppers find the right flavor faster, while the brand gets a consistent system ready for new SKUs.
