NOVUS 
The Lunch
When lunch comes in dozens of formats, the brand should not get lost between them. The Lunch brings sandwiches, pizza, drinks, desserts, and Asian dishes into one clear system. Different products now work as one NOVUS offer and are easier for shoppers to recognize.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
How do you bring sandwiches, burgers, pizza, desserts, drinks, and Asian dishes together so shoppers see them as one offer? In the ready-to-eat category, choices are often made quickly, so the range needs to be easy to recognize and navigate. Packaging design for ready-to-eat food The Lunch works as a flexible system: one brand code connects different formats, while category cues help shoppers find what they need faster. Shoppers get clearer navigation at the shelf and in the food-to-go area, while NOVUS gets a consistent platform that can grow with new products.
