ROSHEN 
Toffelini
Not every candy is chosen only for its taste. Sometimes the presentation should suggest a small pause for yourself. Toffelini turns an everyday sweet into a dessert ritual and makes the filling the main reason to choose it.
Project Components
Packaging design
Layout design
Preparing for printing
Can a candy feel less like an everyday sweet and more like a small dessert ritual? In the packaged sweets category, it is important not only to show the flavor, but also to set the right expectation before the first bite. Packaging design for chocolate candies Toffelini builds this feeling through associations with a rich dessert and a special serving moment. The focus on the flowing filling adds a sense of indulgence, while the dark restrained palette moves the product beyond an ordinary sweet treat. The shopper understands the taste promise before opening the pack, while the brand gains a clearer role in the category.
