ROSHEN 
Lovita Brownie
Brownies are not only about chocolate. Lovita builds its range on flavor contrast, from dark cocoa to coconut and lemon. The packaging makes each option easy to recognize while keeping the whole range connected to one clear brand system.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
How do you explain a brownie before the first bite? In the sweet snack category, shoppers quickly read the flavor, format, and character of a product. Lovita needed to keep strong brand recognition while making each variety easy to tell apart. Packaging design for brownies focuses on appetite appeal: the product itself communicates texture and flavor, while the color system clearly separates dark cocoa, coconut, and lemon. Shoppers can quickly understand which flavor they are choosing, while the brand gets a consistent range that can easily grow.
