DIY 
Coctails
A ready cocktail does not have to imitate bar classics. For DIY, the task was to combine an adult character with an easy choice: flavours are quick to read, while the whole range feels connected. Less explanation at the shelf, more confidence in the choice.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
Does a ready-to-drink cocktail have to feel like a compromise between a bar drink and a sweet beverage? The RTD category balances an adult character with fruity ease, so the brand needs to communicate both format and flavour at once. Packaging design for alcoholic cocktails DIY builds on this balance: restrained typography gives the product confidence, while colour coding makes flavours easy to navigate. The pack turns a ready cocktail from a backup option into a choice of its own. Shoppers get clear navigation, while the brand gets a recognizable system for the full range.
