LEIA 
Cosmetics
Hair care often talks only about formulas, hair types, and results. LEIA takes a different route — mood and attraction. The product becomes part of a personal ritual, while the range is remembered for its character rather than a list of promises.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
Can hair care do more than deliver a result — can it also shape how you feel about yourself? In a category where shampoos, masks, and styling products often speak in the language of functions, LEIA shifts the focus to emotion: attraction, attitude, and a personal ritual. Packaging design for hair care products is built around the idea of magnetism. Product names and the tone of communication turn the range into a series of moods rather than a set of technical formulas. This helps shoppers read the character quickly and choose what feels right, while giving the brand a recognizable territory beyond neutral cosmetic language.
