LIOR Laundry Caps

In laundry care, shoppers do not want to decode formulas. They want to feel sure that one capsule will remove stains and protect their clothes. In the laundry category, the choice is often made at the shelf, so the format, action and product benefit must be easy to read. Packaging design for household chemicals by Lior turns complex chemistry into a simple care logic: measured power, controlled result and a clear feeling of cleanliness. The shopper gets an easy scenario for regular washing, and the brand gets a stronger presence in a crowded category.