LUKAS 
Croissant
When filling is the main reason to choose a croissant, the packaging should make it clear. Lukas turns a wide flavour range into an easy choice system, where every product has its own character while the whole line remains recognisable.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
Can a packed croissant feel like more than a snack on the go and become a small dessert instead? In the bakery category, choice is often driven by appetite appeal and a clear understanding of the flavour. Packaging design for croissants by Lukas focuses on the key product benefit — a generous filling, stated at 32%. Each flavour has its own character while staying part of one recognisable system. This makes a wide range easier to navigate and strengthens the dessert feel of the product. Shoppers quickly understand what flavour they are choosing and what to expect inside, while the brand gets a consistent range that can easily grow with new products.
