PAOTI 
Diffuser’s
A scent cannot be seen, but its mood can be felt before the bottle is opened. For PAOTI, each composition has its own character, while the full range speaks in one brand language. This turns a wide selection into a clear and recognisable system.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
How can shoppers choose a fragrance when they cannot see the scent? In the home diffuser category, the pack must express the character of each composition before the product is opened, organise a wide range, and fit naturally into the interior. Packaging design for fragrance diffusers by PAOTI works as one clear system, while giving every scent its own emotional code. This makes the variants easy to recognise without breaking the unity of the range. Shoppers receive a clear choice and a sense of the future atmosphere, while the brand gains a recognisable line that is easy to expand.
