SVIT BAKERS 
Molinero
Wafer sweets are a category where familiarity can quickly turn into visual noise. Molinero brings the range into one clear system: the brand stays recognizable, flavours are easy to navigate, and different formats feel like one family.
Project Components
Packaging design
Layout design
Preparing for printing
Development of the SKU line
Can a familiar taste stand out on the shelf without relying on nostalgia? Wafer sweets often use tradition as a key category cue, but a broad range can easily lose brand consistency and make choice harder. Packaging design for wafer products Molinero is built around brand recognition, strong product appeal, and a clear flavour system. One consistent brand zone connects the full range, while flavour accents help shoppers find the right option quickly. Shoppers get an easier choice and a clear taste expectation, while the brand gets a coherent range that can grow.
