SALES-PRESENTATION IN POSH FMCG BRANDING
BRAND CARE
Sales Presentation
A key tool that enables your sales team to effectively present the brand, a new product, or the company to potential partners and clients. We create presentations based on striking visual imagery, ensuring high audience engagement and making your presentation more memorable.
Such a presentation serves three important functions: A quality presentation conveys emotions and enhances the impact and memorability of the topic. It supports the presenter with a clear script. It maintains visual identity, ensuring a consistent image of the company and its brand.
We adhere to the principle that the shorter the presentation, the better. Practice shows that the optimal number of slides is around ten. All pages are developed based on a carefully considered narrative structure: introduction, conflict, development, climax, resolution, and conclusion. This approach helps speakers convey information logically and effectively while capturing the audience’s attention.
Stages of the project:
- 1. Discuss goals and objectives →
- 2. Study production capabilities →
- 3. Define products and services →
- 4. Analyze distribution channels →
- 5. Select promotion channels →
- 6. Develop promotion strategy →
- 7. Develop marketing content →
- 8. Set up tools →
- 9. Gather contractors →
- 10. Control processes →
- 11. Synchronize with the sales department →
- 12. Create the project roadmap →
- 13. Set goals and job descriptions →
- 14. Assemble the marketing department →
CONSISTENT AND INFORMED ACTIONS
FOR GROWTH AND DEVELOPMENT
BRAND AND TEAM
FORM REQUESTS AND GOALS
ANALYZE AND FORM HYPOTHESES
ADD DYNAMICS TO BRAND
conceptual solutions
help to promote
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Why should you order this service from us?
We are already familiar with your brand: we’ve developed strategies, studied market specifics, and understood your audience. We’ve already completed the initial phase of familiarization and adaptation, we share your values, and we understand your goals and objectives. This is why it will be easier and faster for us to organize the process compared to bringing a new specialist up to speed. However, if you’re not yet our client, we recommend starting with a pilot brand management project so you can evaluate our approach and work efficiency. This will create a solid foundation for further collaboration.
What is included in the cost of presentation development?
Discussion and creation of the brief and key requirements for the presentation. Work on the storyline and structure. Development of the main narrative and logical flow of the material. Creation of technical assignments. Defining tasks for content and design creation. Creation of visual design concepts and approval of the style. Creation or purchase of content (images, copywriting, visualizations, infographics, illustrations). Formatting and layout of all presentation slides. Preparation of the presentation in different formats: PDF for web, PDF for print, PowerPoint, and others, depending on client needs.
This is a comprehensive, full-cycle process aimed at creating a professional and functional presentation ready for use.
Why does a salesperson need a brand presentation?
A brand presentation is a tool that helps the salesperson effectively convey the brand’s values and products to the client. It is important for several reasons:
· The presentation organizes the information, allowing the salesperson to easily and logically present the key aspects of the brand and its offerings.
· A professionally designed presentation creates an impression of reliability and a high level of professionalism for the brand.
· The presentation highlights the unique advantages and solutions the brand offers.
· The salesperson can quickly show ready-made visual examples, diagrams, or data, saving time and avoiding the need for lengthy explanations.
How long should a brand presentation last?
The ideal length for a live brand presentation is 15 to 20 minutes. This is the optimal time to capture the audience’s attention, provide a comprehensive overview of the brand, and avoid overwhelming them with information. Additionally, leave 5 to 10 minutes for questions and discussion to show your readiness for dialogue and flexibility.